I am currently working as a freelance digital marketer helping clients with interactive strategy, project management, solution development and online content strategy.
One of my current clients is Local Planet, an online eco-Portal that I helped launch from inception. I routinely contribute content and stories, so please contact me with any story ideas.
My areas of expertise and focus include effective online branding, Web Content Management Systems (Drupal, Joomla, Ektron, DNN, eScenic, Interwoven and more), social media, SEO/SEM, Web metrics & analytics, online solution development and application integration, including transactional systems and eCRM.
I have worked as a strategist, business analyst, PM, account director and in new business development with experience in multiple industries, including automotive, consumer goods, financial services and healthcare.
My first job was with a company that developed SCM solutions that was acquired by SAP. From there I switched to information management in automotive and then a software division of Xerox that was focused on content management.
I am lucky to have been involved with the Web since the mid-90s and had a wild ride – including an IPO and a failed start-up I helped found – during the dot-com boom and bust. Things have calmed since then, with stints at a large bank, Proxicom/iCrossing (yes, again), Macquarium and another start-up.
Recently, my focus has been mostly on leveraging open source frameworks and social media to help brands large and small seek digital nirvana.