Tag Archives: Metrics & Analytics
Reductio Ad Absurdum
MediaPost has a great cartoon in today’s entry of Stan Mack’s Real MAD – True Tails from Inside the Ad Biz series. In it, we see a hapless AdTech salesperson trying to offer solutions to a rather clueless brand CEO. … Continue reading
Effective Analytics Requires Actual Analysis, not Just Tools or Data
In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven … Continue reading
Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, SEO, Social Media, Uncategorized, Web Analytics, Web Metrics
Tagged Analysis, BI, Big Data, Metrics & Analytics, Web Marketing
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