Tag Archives: Metrics & Analytics

Reductio Ad Absurdum

Posted on May 5, 2014 by Daniel Backhaus

MediaPost has a great cartoon in today’s entry of Stan Mack’s Real MAD – True Tails from Inside the Ad Biz series. In it, we see a hapless AdTech salesperson trying to offer solutions to a rather clueless brand CEO. … Continue reading →

Posted in Big Data, Digital Media, Interactive Marketing, Programmatic, Web Analytics, Web Metrics | Tagged , , , | Leave a comment

Effective Analytics Requires Actual Analysis, not Just Tools or Data

Posted on November 7, 2012 by Daniel Backhaus

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven … Continue reading →

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, SEO, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , , | 1 Comment