Tag Archives: BI

Effective Analytics Requires Actual Analysis, not Just Tools or Data

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, SEO, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , , | 1 Comment