Tag Archives: Analysis

The Enterprise Strikes Back!

  Recently, there has been much talk about the declining role of the IT department. In 2012, when Gartner analyst Laura McLellan predicted that CMOs would surpass CIOs in terms of IT spending by 2017, marketers and techies alike shook … Continue reading

Posted in Analytics, Business Intelligence, Digital Media, Enterprise Systems, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , | Leave a comment

Reductio Ad Absurdum

MediaPost has a great cartoon in today’s entry of Stan Mack’s Real MAD – True Tails from Inside the Ad Biz series. In it, we see a hapless AdTech salesperson trying to offer solutions to a rather clueless brand CEO. … Continue reading

Posted in Big Data, Digital Media, Interactive Marketing, Programmatic, Web Analytics, Web Metrics | Tagged , , , | Leave a comment

Effective Analytics Requires Actual Analysis, not Just Tools or Data

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, SEO, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , , | 1 Comment

Analytics Today – a Flood of Tools and Data, a Dearth of Insight

Digital marketing practitioners seem to have rediscovered their love of metrics & analytics of late. As a result, witness the current flurry of activity in this space. One suspects this is partly a result of business beginning to question the … Continue reading

Posted in Big Data, Interactive Marketing, Mobile Internet, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , | 9 Comments