Category Archives: Internet Technology

The Enterprise Strikes Back!

  Recently, there has been much talk about the declining role of the IT department. In 2012, when Gartner analyst Laura McLellan predicted that CMOs would surpass CIOs in terms of IT spending by 2017, marketers and techies alike shook … Continue reading

Posted in Analytics, Business Intelligence, Digital Media, Enterprise Systems, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , | Leave a comment

Advertising That Works. Sorta.

Big Data, Analytics and Programmatic Buying Are No Panacea Harvard Business Review recently devoted much of their March 2013 print issue, including the cover, to digital advertising and the way big data and analytics are transforming the field. You can … Continue reading

Posted in Big Data, Branding, Interactive Marketing, Internet Technology, Web Analytics, Web Metrics | 6 Comments

Top Business Technology Trend Predictions for 2013

It’s that time of year again. As 2012 draws to a close, we decorate our homes for the holiday season, reflect on the year about to end and ready our resolutions for the New Year. And, of course, try to … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, Internet Technology, Mobile Internet, Social Media, Uncategorized, Web Analytics, Web Metrics | 3 Comments

We’re All Techies Now

The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless … Continue reading

Posted in BI, Big Data, Branding, Business Intelligence, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , , , | 5 Comments