Category Archives: Web Metrics

INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

PART 2 – Using Data-Centric Insights to Drive Effective Media Strategy This is the second white paper in a two-part series exploring how big data is revolutionizing digital marketing. PART 1 – Getting from Data to Actionable Insight explained the … Continue reading

Posted in Big Data, Branding, Interactive Marketing, Social Media, Uncategorized, Web Metrics | Tagged , | 10 Comments

Reductio Ad Absurdum

MediaPost has a great cartoon in today’s entry of Stan Mack’s Real MAD – True Tails from Inside the Ad Biz series. In it, we see a hapless AdTech salesperson trying to offer solutions to a rather clueless brand CEO. … Continue reading

Posted in Big Data, Digital Media, Interactive Marketing, Programmatic, Web Analytics, Web Metrics | Tagged , , , | Leave a comment

INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

PART 1 – Getting from Data to Actionable Insight This is the first white paper in a two-part series exploring how data is revolutionizing digital marketing. This document examines some of the difficulties business faces in meeting the data challenge … Continue reading

Posted in BI, Big Data, Digital Media, Financial Crisis, Interactive Marketing, Web Analytics, Web Metrics | 3 Comments

Advertising That Works. Sorta.

Big Data, Analytics and Programmatic Buying Are No Panacea Harvard Business Review recently devoted much of their March 2013 print issue, including the cover, to digital advertising and the way big data and analytics are transforming the field. You can … Continue reading

Posted in Big Data, Branding, Interactive Marketing, Internet Technology, Web Analytics, Web Metrics | 6 Comments

Top Business Technology Trend Predictions for 2013

It’s that time of year again. As 2012 draws to a close, we decorate our homes for the holiday season, reflect on the year about to end and ready our resolutions for the New Year. And, of course, try to … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, Internet Technology, Mobile Internet, Social Media, Uncategorized, Web Analytics, Web Metrics | 3 Comments

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Some readers will find themselves somewhat confused by the title of today’s post. Many others will have recognized instantly the significance of it. Others yet might be intrigued and eager to learn more. Some will quickly leave my blog – … Continue reading

Posted in Branding, Engagement, SEO, Uncategorized, Web Analytics, Web Metrics | Leave a comment

Effective Analytics Requires Actual Analysis, not Just Tools or Data

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, SEO, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , , | 1 Comment

Analytics Today – a Flood of Tools and Data, a Dearth of Insight

Digital marketing practitioners seem to have rediscovered their love of metrics & analytics of late. As a result, witness the current flurry of activity in this space. One suspects this is partly a result of business beginning to question the … Continue reading

Posted in Big Data, Interactive Marketing, Mobile Internet, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , | 9 Comments