The Enterprise Strikes Back!

 

Recently, there has been much talk about the declining role of the IT department. In 2012, when Gartner analyst Laura McLellan predicted that CMOs would surpass CIOs in terms of IT spending by 2017, marketers and techies alike shook their heads in disbelief. And promptly went about making the prediction come . . . → Read More: The Enterprise Strikes Back!

Data Can Guide Us

But We Have To Be Willing To Listen – And Take Action – To Benefit

Unless you’ve been living under a rock – and a pretty big one, at that – you’ve probably caught wind of the massive hype surrounding Big Data these days. Suddenly, the answers to all that ails us seem deceptively close, . . . → Read More: Data Can Guide Us

Reductio Ad Absurdum

MediaPost has a great cartoon in today’s entry of Stan Mack’s Real MAD – True Tails from Inside the Ad Biz series.

In it, we see a hapless AdTech salesperson trying to offer solutions to a rather clueless brand CEO. Despite his perfectly clear – and rather concise, albeit somewhat jargon-laden – value proposition, the . . . → Read More: Reductio Ad Absurdum

INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

PART 1 – Getting from Data to Actionable Insight

This is the first white paper in a two-part series exploring how data is revolutionizing digital marketing. This document examines some of the difficulties business faces in meeting the data challenge and what steps must be taken to effectively leverage data-centric methods to gain actionable insights . . . → Read More: INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

Advertising That Works. Sorta.

Big Data, Analytics and Programmatic Buying Are No Panacea

Harvard Business Review recently devoted much of their March 2013 print issue, including the cover, to digital advertising and the way big data and analytics are transforming the field. You can read an intro to the piece here, but will have to subscribe to get the . . . → Read More: Advertising That Works. Sorta.

Top Business Technology Trend Predictions for 2013

It’s that time of year again. As 2012 draws to a close, we decorate our homes for the holiday season, reflect on the year about to end and ready our resolutions for the New Year.

“Prediction is very difficult,especially about the future.”Niels Bohr, Danish physicist(1885 – 1962)

And, of course, try to ascertain and . . . → Read More: Top Business Technology Trend Predictions for 2013

We’re All Techies Now

The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless of military occupational specialty, is trained in basic rifle marksmanship and required to regularly qualify . . . → Read More: We’re All Techies Now

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Some readers will find themselves somewhat confused by the title of today’s post. Many others will have recognized instantly the significance of it. Others yet might be intrigued and eager to learn more. Some will quickly leave my blog – I expect abandonment and drop-off to be a bit higher for this entry, but I . . . → Read More: 42

Effective Analytics Requires Actual Analysis, not Just Tools or Data

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven ROI.

And the market, forever on the lookout for the next rich vein of hype . . . → Read More: Effective Analytics Requires Actual Analysis, not Just Tools or Data

Analytics Today – a Flood of Tools and Data, a Dearth of Insight

Digital marketing practitioners seem to have rediscovered their love of metrics & analytics of late. As a result, witness the current flurry of activity in this space. One suspects this is partly a result of business beginning to question the efficacy and business value of social media and demanding that marketers prove its true value . . . → Read More: Analytics Today – a Flood of Tools and Data, a Dearth of Insight