INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

PART 2 – Using Data-Centric Insights to Drive Effective Media Strategy

This is the second white paper in a two-part series exploring how big data is revolutionizing digital marketing. PART 1 – Getting from Data to Actionable Insight explained the data challenge and the promise it offered but with a focus on how to . . . → Read More: INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

Top Business Technology Trend Predictions for 2013

It’s that time of year again. As 2012 draws to a close, we decorate our homes for the holiday season, reflect on the year about to end and ready our resolutions for the New Year.

“Prediction is very difficult,especially about the future.”Niels Bohr, Danish physicist(1885 – 1962)

And, of course, try to ascertain and . . . → Read More: Top Business Technology Trend Predictions for 2013

Effective Analytics Requires Actual Analysis, not Just Tools or Data

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven ROI.

And the market, forever on the lookout for the next rich vein of hype . . . → Read More: Effective Analytics Requires Actual Analysis, not Just Tools or Data

Analytics Today – a Flood of Tools and Data, a Dearth of Insight

Digital marketing practitioners seem to have rediscovered their love of metrics & analytics of late. As a result, witness the current flurry of activity in this space. One suspects this is partly a result of business beginning to question the efficacy and business value of social media and demanding that marketers prove its true value . . . → Read More: Analytics Today – a Flood of Tools and Data, a Dearth of Insight