Category Archives: Interactive Marketing

Effective Analytics Requires Actual Analysis, not Just Tools or Data

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, SEO, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , , | 1 Comment

Analytics Today – a Flood of Tools and Data, a Dearth of Insight

Digital marketing practitioners seem to have rediscovered their love of metrics & analytics of late. As a result, witness the current flurry of activity in this space. One suspects this is partly a result of business beginning to question the … Continue reading

Posted in Big Data, Interactive Marketing, Mobile Internet, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , | 9 Comments

IF CONTENT IS KING, CURATION IS THE ROOK

Exploring What Content Curation Is and Isn’t, What it Can and Cannot Do In my last entry, I discussed the pivotal role that compelling, current and relevant content plays in SEO performance. And, while being discovered and getting traffic is … Continue reading

Posted in Content Marketing, Engagement, Interactive Marketing, SEO | Leave a comment

The Abdominizer, the Hollywood Diet, Black Hat SEO and Other Myths

Why There Are No Shortcuts to Online Success As Americans, we’re conditioned to expect instant gratification. It seems at every turn we are offered quick and easy solutions to tough problems and are promised rapid results with little or no … Continue reading

Posted in Branding, Content Marketing, Interactive Marketing, SEO | 3 Comments

Real Issues Drive Real Engagement

Yesterday I wrote about the recent rush by companies to vehemently and vocally trumpet their sustainability and corporate social responsibility efforts in an attempt to either plug into the current Zeitgeist of consumers or, in cases like BP and many … Continue reading

Posted in Branding, Interactive Marketing, Uncategorized | Tagged , | Leave a comment

Being Real is Being Relevant

Unless you’ve been living under a rock – and, given the state of the housing market these days, this is not altogether unlikely – you have probably noticed that a ton of companies and brands seem to be falling all … Continue reading

Posted in Branding, Interactive Marketing, Sustainability | Tagged , , , | Leave a comment