Category Archives: Digital Media

The Enterprise Strikes Back!

  Recently, there has been much talk about the declining role of the IT department. In 2012, when Gartner analyst Laura McLellan predicted that CMOs would surpass CIOs in terms of IT spending by 2017, marketers and techies alike shook … Continue reading

Posted in Analytics, Business Intelligence, Digital Media, Enterprise Systems, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , | Leave a comment

Reductio Ad Absurdum

MediaPost has a great cartoon in today’s entry of Stan Mack’s Real MAD – True Tails from Inside the Ad Biz series. In it, we see a hapless AdTech salesperson trying to offer solutions to a rather clueless brand CEO. … Continue reading

Posted in Big Data, Digital Media, Interactive Marketing, Programmatic, Web Analytics, Web Metrics | Tagged , , , | Leave a comment

INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

PART 1 – Getting from Data to Actionable Insight This is the first white paper in a two-part series exploring how data is revolutionizing digital marketing. This document examines some of the difficulties business faces in meeting the data challenge … Continue reading

Posted in BI, Big Data, Digital Media, Financial Crisis, Interactive Marketing, Web Analytics, Web Metrics | 3 Comments