Recently, there has been much talk about the declining role of the IT department. In 2012, when Gartner analyst Laura McLellan predicted that CMOs would surpass CIOs in terms of IT spending by 2017, marketers and techies alike shook their heads in disbelief. And promptly went about making the prediction come . . . → Read More: The Enterprise Strikes Back!
But We Have To Be Willing To Listen – And Take Action – To Benefit
Unless you’ve been living under a rock – and a pretty big one, at that – you’ve probably caught wind of the massive hype surrounding Big Data these days. Suddenly, the answers to all that ails us seem deceptively close, . . . → Read More: Data Can Guide Us
MediaPost has a great cartoon in today’s entry of Stan Mack’s Real MAD – True Tails from Inside the Ad Biz series.
In it, we see a hapless AdTech salesperson trying to offer solutions to a rather clueless brand CEO. Despite his perfectly clear – and rather concise, albeit somewhat jargon-laden – value proposition, the . . . → Read More: Reductio Ad Absurdum
PART 1 – Getting from Data to Actionable Insight
This is the first white paper in a two-part series exploring how data is revolutionizing digital marketing. This document examines some of the difficulties business faces in meeting the data challenge and what steps must be taken to effectively leverage data-centric methods to gain actionable insights . . . → Read More: INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA
Big Data, Analytics and Programmatic Buying Are No Panacea
Harvard Business Review recently devoted much of their March 2013 print issue, including the cover, to digital advertising and the way big data and analytics are transforming the field. You can read an intro to the piece here, but will have to subscribe to get the . . . → Read More: Advertising That Works. Sorta.
The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless of military occupational specialty, is trained in basic rifle marksmanship and required to regularly qualify . . . → Read More: We’re All Techies Now
Attend any digital marketing conference and you quickly realize who the belle of the ball is these days. Everyone, from agencies, management consultants, publishers, to technology vendors, seems to be obsessed with mobile. Everyone except business, that is. For while mobile currently makes up around 16% of total Internet traffic, and its rapid growth promises . . . → Read More: Business Seems Stuck in the 90s When it Comes to the Mobile Internet
Some readers will find themselves somewhat confused by the title of today’s post. Many others will have recognized instantly the significance of it. Others yet might be intrigued and eager to learn more. Some will quickly leave my blog – I expect abandonment and drop-off to be a bit higher for this entry, but I . . . → Read More: 42