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Big Data, Analytics and Programmatic Buying Are No Panacea Harvard Business Review recently devoted much of their March 2013 print issue, including the cover, to digital advertising and the way big data and analytics are transforming the field. You can read an intro to the piece here, but will have to subscribe to get the . . . → Read More: Advertising That Works. Sorta. It’s that time of year again. As 2012 draws to a close, we decorate our homes for the holiday season, reflect on the year about to end and ready our resolutions for the New Year. “Prediction is very difficult,especially about the future.”Niels Bohr, Danish physicist(1885 – 1962) And, of course, try to ascertain and . . . → Read More: Top Business Technology Trend Predictions for 2013 The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless of military occupational specialty, is trained in basic rifle marksmanship and required to regularly qualify . . . → Read More: We’re All Techies Now Attend any digital marketing conference and you quickly realize who the belle of the ball is these days. Everyone, from agencies, management consultants, publishers, to technology vendors, seems to be obsessed with mobile. Everyone except business, that is. For while mobile currently makes up around 16% of total Internet traffic, and its rapid growth promises . . . → Read More: Business Seems Stuck in the 90s When it Comes to the Mobile Internet Some readers will find themselves somewhat confused by the title of today’s post. Many others will have recognized instantly the significance of it. Others yet might be intrigued and eager to learn more. Some will quickly leave my blog – I expect abandonment and drop-off to be a bit higher for this entry, but I . . . → Read More: 42 In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven ROI. And the market, forever on the lookout for the next rich vein of hype . . . → Read More: Effective Analytics Requires Actual Analysis, not Just Tools or Data Digital marketing practitioners seem to have rediscovered their love of metrics & analytics of late. As a result, witness the current flurry of activity in this space. One suspects this is partly a result of business beginning to question the efficacy and business value of social media and demanding that marketers prove its true value . . . → Read More: Analytics Today – a Flood of Tools and Data, a Dearth of Insight Exploring What Content Curation Is and Isn’t, What it Can and Cannot Do In my last entry, I discussed the pivotal role that compelling, current and relevant content plays in SEO performance. And, while being discovered and getting traffic is an important part of online success, it’s only the first step. Actually engaging site visitors . . . → Read More: IF CONTENT IS KING, CURATION IS THE ROOK Why There Are No Shortcuts to Online Success As Americans, we’re conditioned to expect instant gratification. It seems at every turn we are offered quick and easy solutions to tough problems and are promised rapid results with little or no effort – as long as we’re willing to ante up and pay for the latest . . . → Read More: The Abdominizer, the Hollywood Diet, Black Hat SEO and Other Myths Yesterday I wrote about the recent rush by companies to vehemently and vocally trumpet their sustainability and corporate social responsibility efforts in an attempt to either plug into the current Zeitgeist of consumers or, in cases like BP and many large banks, attempt to counteract the negative publicity resulting from some fairly egregious lapses. I . . . → Read More: Real Issues Drive Real Engagement |
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