Category Archives: Interactive Marketing

The Enterprise Strikes Back!

  Recently, there has been much talk about the declining role of the IT department. In 2012, when Gartner analyst Laura McLellan predicted that CMOs would surpass CIOs in terms of IT spending by 2017, marketers and techies alike shook … Continue reading

Posted in Analytics, Business Intelligence, Digital Media, Enterprise Systems, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , | Leave a comment

Data Can Guide Us

But We Have To Be Willing To Listen – And Take Action – To Benefit Unless you’ve been living under a rock – and a pretty big one, at that – you’ve probably caught wind of the massive hype surrounding … Continue reading

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INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

PART 2 – Using Data-Centric Insights to Drive Effective Media Strategy This is the second white paper in a two-part series exploring how big data is revolutionizing digital marketing. PART 1 – Getting from Data to Actionable Insight explained the … Continue reading

Posted in Big Data, Branding, Interactive Marketing, Social Media, Uncategorized, Web Metrics | Tagged , | 10 Comments

Reductio Ad Absurdum

MediaPost has a great cartoon in today’s entry of Stan Mack’s Real MAD – True Tails from Inside the Ad Biz series. In it, we see a hapless AdTech salesperson trying to offer solutions to a rather clueless brand CEO. … Continue reading

Posted in Big Data, Digital Media, Interactive Marketing, Programmatic, Web Analytics, Web Metrics | Tagged , , , | Leave a comment

INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

PART 1 – Getting from Data to Actionable Insight This is the first white paper in a two-part series exploring how data is revolutionizing digital marketing. This document examines some of the difficulties business faces in meeting the data challenge … Continue reading

Posted in BI, Big Data, Digital Media, Financial Crisis, Interactive Marketing, Web Analytics, Web Metrics | 3 Comments

Advertising That Works. Sorta.

Big Data, Analytics and Programmatic Buying Are No Panacea Harvard Business Review recently devoted much of their March 2013 print issue, including the cover, to digital advertising and the way big data and analytics are transforming the field. You can … Continue reading

Posted in Big Data, Branding, Interactive Marketing, Internet Technology, Web Analytics, Web Metrics | 6 Comments

Top Business Technology Trend Predictions for 2013

It’s that time of year again. As 2012 draws to a close, we decorate our homes for the holiday season, reflect on the year about to end and ready our resolutions for the New Year. And, of course, try to … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, Internet Technology, Mobile Internet, Social Media, Uncategorized, Web Analytics, Web Metrics | 3 Comments

We’re All Techies Now

The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless … Continue reading

Posted in BI, Big Data, Branding, Business Intelligence, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , , , | 5 Comments

Business Seems Stuck in the 90s When it Comes to the Mobile Internet

Attend any digital marketing conference and you quickly realize who the belle of the ball is these days. Everyone, from agencies, management consultants, publishers, to technology vendors, seems to be obsessed with mobile. Everyone except business, that is. For while … Continue reading

Posted in Branding, Interactive Marketing, Mobile Internet, Uncategorized | Tagged , , , , , , , , , | 6 Comments

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Some readers will find themselves somewhat confused by the title of today’s post. Many others will have recognized instantly the significance of it. Others yet might be intrigued and eager to learn more. Some will quickly leave my blog – … Continue reading

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