The Enterprise Strikes Back!

 

Recently, there has been much talk about the declining role of the IT department. In 2012, when Gartner analyst Laura McLellan predicted that CMOs would surpass CIOs in terms of IT spending by 2017, marketers and techies alike shook their heads in disbelief. And promptly went about making the prediction come . . . → Read More: The Enterprise Strikes Back!

Data Can Guide Us

But We Have To Be Willing To Listen – And Take Action – To Benefit

Unless you’ve been living under a rock – and a pretty big one, at that – you’ve probably caught wind of the massive hype surrounding Big Data these days. Suddenly, the answers to all that ails us seem deceptively close, . . . → Read More: Data Can Guide Us

Top Business Technology Trend Predictions for 2013

It’s that time of year again. As 2012 draws to a close, we decorate our homes for the holiday season, reflect on the year about to end and ready our resolutions for the New Year.

“Prediction is very difficult,especially about the future.”Niels Bohr, Danish physicist(1885 – 1962)

And, of course, try to ascertain and . . . → Read More: Top Business Technology Trend Predictions for 2013

We’re All Techies Now

The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless of military occupational specialty, is trained in basic rifle marksmanship and required to regularly qualify . . . → Read More: We’re All Techies Now

Effective Analytics Requires Actual Analysis, not Just Tools or Data

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven ROI.

And the market, forever on the lookout for the next rich vein of hype . . . → Read More: Effective Analytics Requires Actual Analysis, not Just Tools or Data