Category Archives: Branding

INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

PART 2 – Using Data-Centric Insights to Drive Effective Media Strategy This is the second white paper in a two-part series exploring how big data is revolutionizing digital marketing. PART 1 – Getting from Data to Actionable Insight explained the … Continue reading

Posted in Big Data, Branding, Interactive Marketing, Social Media, Uncategorized, Web Metrics | Tagged , | 10 Comments

Advertising That Works. Sorta.

Big Data, Analytics and Programmatic Buying Are No Panacea Harvard Business Review recently devoted much of their March 2013 print issue, including the cover, to digital advertising and the way big data and analytics are transforming the field. You can … Continue reading

Posted in Big Data, Branding, Interactive Marketing, Internet Technology, Web Analytics, Web Metrics | 6 Comments

We’re All Techies Now

The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless … Continue reading

Posted in BI, Big Data, Branding, Business Intelligence, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , , , | 5 Comments

Business Seems Stuck in the 90s When it Comes to the Mobile Internet

Attend any digital marketing conference and you quickly realize who the belle of the ball is these days. Everyone, from agencies, management consultants, publishers, to technology vendors, seems to be obsessed with mobile. Everyone except business, that is. For while … Continue reading

Posted in Branding, Interactive Marketing, Mobile Internet, Uncategorized | Tagged , , , , , , , , , | 6 Comments

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Some readers will find themselves somewhat confused by the title of today’s post. Many others will have recognized instantly the significance of it. Others yet might be intrigued and eager to learn more. Some will quickly leave my blog – … Continue reading

Posted in Branding, Engagement, SEO, Uncategorized, Web Analytics, Web Metrics | Leave a comment

The Abdominizer, the Hollywood Diet, Black Hat SEO and Other Myths

Why There Are No Shortcuts to Online Success As Americans, we’re conditioned to expect instant gratification. It seems at every turn we are offered quick and easy solutions to tough problems and are promised rapid results with little or no … Continue reading

Posted in Branding, Content Marketing, Interactive Marketing, SEO | 3 Comments

True Sustainability Can Compete

Protecting the environment – or at least purporting or appearing to do so – seems all the rage these days. Recent events, such as BP’s Deepwater Horizon oil spill in the gulf, countless food scares, and reports on natural gas … Continue reading

Posted in Branding, Greenwashing, Sustainability | Leave a comment

Real Issues Drive Real Engagement

Yesterday I wrote about the recent rush by companies to vehemently and vocally trumpet their sustainability and corporate social responsibility efforts in an attempt to either plug into the current Zeitgeist of consumers or, in cases like BP and many … Continue reading

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Being Real is Being Relevant

Unless you’ve been living under a rock – and, given the state of the housing market these days, this is not altogether unlikely – you have probably noticed that a ton of companies and brands seem to be falling all … Continue reading

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