Category Archives: Big Data
Data Can Guide Us
But We Have To Be Willing To Listen – And Take Action – To Benefit Unless you’ve been living under a rock – and a pretty big one, at that – you’ve probably caught wind of the massive hype surrounding … Continue reading
INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA
PART 2 – Using Data-Centric Insights to Drive Effective Media Strategy This is the second white paper in a two-part series exploring how big data is revolutionizing digital marketing. PART 1 – Getting from Data to Actionable Insight explained the … Continue reading
Reductio Ad Absurdum
MediaPost has a great cartoon in today’s entry of Stan Mack’s Real MAD – True Tails from Inside the Ad Biz series. In it, we see a hapless AdTech salesperson trying to offer solutions to a rather clueless brand CEO. … Continue reading
INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA
PART 1 – Getting from Data to Actionable Insight This is the first white paper in a two-part series exploring how data is revolutionizing digital marketing. This document examines some of the difficulties business faces in meeting the data challenge … Continue reading
Advertising That Works. Sorta.
Big Data, Analytics and Programmatic Buying Are No Panacea Harvard Business Review recently devoted much of their March 2013 print issue, including the cover, to digital advertising and the way big data and analytics are transforming the field. You can … Continue reading
Top Business Technology Trend Predictions for 2013
It’s that time of year again. As 2012 draws to a close, we decorate our homes for the holiday season, reflect on the year about to end and ready our resolutions for the New Year. And, of course, try to … Continue reading
We’re All Techies Now
The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless … Continue reading
Effective Analytics Requires Actual Analysis, not Just Tools or Data
In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven … Continue reading
Analytics Today – a Flood of Tools and Data, a Dearth of Insight
Digital marketing practitioners seem to have rediscovered their love of metrics & analytics of late. As a result, witness the current flurry of activity in this space. One suspects this is partly a result of business beginning to question the … Continue reading