Category Archives: BI

Data Can Guide Us

But We Have To Be Willing To Listen – And Take Action – To Benefit Unless you’ve been living under a rock – and a pretty big one, at that – you’ve probably caught wind of the massive hype surrounding … Continue reading

Posted in Analytics, BI, Big Data, Business Analysis, Business Intelligence, Uncategorized, Web Analytics | Leave a comment

INSIGHT TO ACTION – A FRAMEWORK FOR DATA-DRIVEN MEDIA

PART 1 – Getting from Data to Actionable Insight This is the first white paper in a two-part series exploring how data is revolutionizing digital marketing. This document examines some of the difficulties business faces in meeting the data challenge … Continue reading

Posted in BI, Big Data, Digital Media, Financial Crisis, Interactive Marketing, Web Analytics, Web Metrics | 3 Comments

Top Business Technology Trend Predictions for 2013

It’s that time of year again. As 2012 draws to a close, we decorate our homes for the holiday season, reflect on the year about to end and ready our resolutions for the New Year. And, of course, try to … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, Internet Technology, Mobile Internet, Social Media, Uncategorized, Web Analytics, Web Metrics | 3 Comments

We’re All Techies Now

The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless … Continue reading

Posted in BI, Big Data, Branding, Business Intelligence, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , , , | 5 Comments

Effective Analytics Requires Actual Analysis, not Just Tools or Data

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, SEO, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , , | 1 Comment