Category Archives: Analytics

The Enterprise Strikes Back!

  Recently, there has been much talk about the declining role of the IT department. In 2012, when Gartner analyst Laura McLellan predicted that CMOs would surpass CIOs in terms of IT spending by 2017, marketers and techies alike shook … Continue reading

Posted in Analytics, Business Intelligence, Digital Media, Enterprise Systems, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , | Leave a comment

Data Can Guide Us

But We Have To Be Willing To Listen – And Take Action – To Benefit Unless you’ve been living under a rock – and a pretty big one, at that – you’ve probably caught wind of the massive hype surrounding … Continue reading

Posted in Analytics, BI, Big Data, Business Analysis, Business Intelligence, Uncategorized, Web Analytics | Leave a comment