Daniel Backhaus

Daniel Backhaus

I have over 15 years of experience in the field of information technology, interactive marketing and enterprise software working with companies like Bayer, BMW, Daimler-Benz, Deutsche Bank, H&R Block and Wachovia. My diverse background includes service in our nation’s military, and stints at Xerox, TSYS, several technology start-ups and leading interactive agencies in Europe and the United States.

I am currently in charge of digital strategy and business development in the US market for Delaware Consulting, a global consulting and digital services firm with over 1,300 consultants in 15 offices and four continents worldwide. Our focus is on omni-channel experience management and eCommerce enablement, as well as the back-end systems needed to make it all hum. Delaware is a top-tier global partner for Microsoft, SAP, Sitecore, ADAM Software, OpenText and hybris.

I am based in Atlanta, GA, the capital of the South.

Originally from Germany, I have lived and worked in Germany, the Czech Republic, Greece and England before settling in Atlanta in 2005. I am a PMI-certified Project Management Professional and a Six Sigma greenbelt, and my experience includes sales, client services, digital strategy, project and program management, SEO/SEM and Web Analytics. A geek at heart, I used to dabble in some code as well.

I attended Arizona State University, earning a BS in Business Management, with a certificate in International Business. Later I also completed an MBA with concentration in international business from the European University in Montreux, Switzerland, courtesy of Xerox Corporation, my employer at the time.

I am the parent of three young children, and my interest – and part-time activism – in environmental sustainability issues stems from concerns over their future well-being. I feel my international background gives me a somewhat enlightened perspective on the challenges we face and the approaches other countries and societies have taken in addressing them. I attempt to combine this concern for the environment with interests in technology, a love of writing, and expertise in digital marketing, technology, data-driven optimization, brand development and strategy.

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