Monthly Archives: July 2015

The Enterprise Strikes Back!

  Recently, there has been much talk about the declining role of the IT department. In 2012, when Gartner analyst Laura McLellan predicted that CMOs would surpass CIOs in terms of IT spending by 2017, marketers and techies alike shook … Continue reading

Posted in Analytics, Business Intelligence, Digital Media, Enterprise Systems, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , | Leave a comment