Monthly Archives: November 2012

We’re All Techies Now

The Marine Corps has a saying that, when things get serious, it doesn’t matter if you’re a cook, a truck driver, clerk or radio operator. When the shit hits the fan, everyone’s a rifleman. As a result, every Marine, regardless … Continue reading

Posted in BI, Big Data, Branding, Business Intelligence, Interactive Marketing, Internet Technology, Web Analytics | Tagged , , , , , , , , | 5 Comments

Business Seems Stuck in the 90s When it Comes to the Mobile Internet

Attend any digital marketing conference and you quickly realize who the belle of the ball is these days. Everyone, from agencies, management consultants, publishers, to technology vendors, seems to be obsessed with mobile. Everyone except business, that is. For while … Continue reading

Posted in Branding, Interactive Marketing, Mobile Internet, Uncategorized | Tagged , , , , , , , , , | 6 Comments

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Some readers will find themselves somewhat confused by the title of today’s post. Many others will have recognized instantly the significance of it. Others yet might be intrigued and eager to learn more. Some will quickly leave my blog – … Continue reading

Posted in Branding, Engagement, SEO, Uncategorized, Web Analytics, Web Metrics | Leave a comment

Effective Analytics Requires Actual Analysis, not Just Tools or Data

In a previous post we examined business’ new-found love of metrics & analytics data in their quest to prove the efficacy of marketing programs, specifically initiatives around social media and other popular initiatives long on buzz but short on proven … Continue reading

Posted in BI, Big Data, Business Analysis, Business Intelligence, Interactive Marketing, SEO, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , , | 1 Comment

Analytics Today – a Flood of Tools and Data, a Dearth of Insight

Digital marketing practitioners seem to have rediscovered their love of metrics & analytics of late. As a result, witness the current flurry of activity in this space. One suspects this is partly a result of business beginning to question the … Continue reading

Posted in Big Data, Interactive Marketing, Mobile Internet, Social Media, Uncategorized, Web Analytics, Web Metrics | Tagged , , , | 9 Comments